On social media everyone is after the same thing, whether you’re a B2B company, professional athlete or beauty blogger. No, not a shark – although, a whale shark’s mouth is about five feet wide, so… I’m talking about your competition. Social media is like the abyss – once you dive in, you could drown in the sea of endless posts, or get swallowed up by something greater than you. How to stay above water with your social media engagement

When you start thinking more creatively and have regular brainstorming sessions with colleagues and clients, that’s when those great ideas emerge. It’s easy to get stuck in the comfort of the normal day-to-day. Sometimes it may be our clients that we need to help step out of this “safe zone” and take some risks. It helps bring fresh ideas and is allows you to step out of your comfort zone, which can be imperative to stay afloat in B2B PR. Think outside the box, or in this case, shark cageĭuring Shark Week, you’ll probably want to stay in the shark cage where it’s safe, but when working in B2B PR, it’s a good idea to step outside of it! Creativity is key when working in almost any industry. Let’s look at some key takeaways PR pros can learn from Discovery Channel’s Shark Week. We may be ruthless at times, but that’s not the type of connection I’m going to be making. And no, I’m not going to compare PR pros to sharks.

Now you may be thinking, ‘what in the world do sharks have to do with B2B PR?’ Well, I’m going to tell you. But what better way to incorporate my B2B PR background and love of the ocean and marine life than to write a blog about television’s longest-running, and most anticipated summer program event of the year – Shark Week! Personal fact – I wanted to be a marine biologist when I grew up.

Water shark ip